There’s no question the global pandemic has affected the lives of many within the United States having the highest COVID-19 cases and death rate. The previous administration under President Donald Trump blamed China for the deadly coronavirus, labeling the disease as the “China Virus” and, more broadly, putting targets on the backs of Asian Americans by fellow citizens who are angry by the economic and social impact of the pandemic. Since then, there has been a rise in Anti-Asian hate crimes throughout the U.S. After multiple attacks on the elderly Asian population, the media started to notice, thanks to the help of Asian American advocates and allies pushing for these stories to be shared. Multiple brands, including Disney, Nike, and Apple, began releasing statements condemning the attacks on Asians and where people can donate and show support.