Back in October, when I interviewed Gold Open co-creator Bing Chen on the Southern Fried Asian podcast, he teased a new iteration of the movement established to promote groundbreaking Asian American films like Gook, Crazy Rich Asians, and Burning. This morning, they revealed what the next stage of Gold Open will look like. In addition to a partnership with AMC theaters to help “streamline group movie-going, theatre buyouts and bulk regular-price ticket purchasing through a ticket buying system,” the Gold Open system will expand and be applied to media from groups dubbed “the New Majority,” i.e., women, the African diaspora, Latinx communities, and LGBTQ+ artists.

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