The Inconvenient Truth In Advertising
So recently Rose McGowan made headlines expressing outrage over the X-Men: Apocalypse billboard ad that showcases Ivan Ooze, I mean Apocalypse, choking Mystique, claiming that it promotes violence against women.
Fox has since issued an apology for the billboard. Which I think was the right call for the studio. Another right call would also be for Fox to apologize for the fustercluck that is X-Men: Apocalypse itself but I digress.