With only two weeks until “the hierarchy of power in the DC Universe” changes with the release of Black Adam, Warner Bros. Consumer Products and DC have revealed a most electrifying assortment of related merch, including the launch of Under Armour’s highly anticipated Black Adam collab under Dwayne Johnson’s Project Rock performance brand.
According to a press release, the Black Adam Training collection was inspired by the regimen Johnson underwent to bring Black Adam to the big screen.
“Black Adam deserved more than a portrayal,” said Johnson. “He deserved a transformation. Every training session, every rep, every drop of sweat was my commitment to disrupt the very notion about this character and myself.”
The collection features apparel, accessories and The Ultimate Training shoe, the Black Adam PR 5 ($160), that was battle tested at new levels of intensity by Dwayne Johnson himself.
In addition to Under Armour, Black Adam-related apparel will be available from brands such as Bioworld, Fifth Sun, Issac Morris, LTD, Trevco, and IML for men, women and children available at Target and Amazon. Walmart will carry its own exclusive line of t-shirts from Mad Engine and more. Available now, Hot Topic also brings fans a range of graphic t-shirts.
Warner Bros.’ own DC Shop will also carry merchandise from partners including McFarlane, Loungefly, and Brandup. Apparel for adults featuring Teth Adam’s imposing figure, Dr. Fate’s magic, Hawkman’s withering gaze and more are available along with mugs featuring the Black Adam movie logo.
For toy collectors, McFarlane’s line of 7-inch action figures are currently at retail, and Funko will unveil new Pop! figures of Black Adam, Cyclone, Dr. Fate, Atom Smasher, Sabbac, and Hawkman.
After a decade of waiting, it’s finally time to smell what Black Adam is cookin’… and buy what The Rock is sellin’…