For those who read Harry Potter, Butterbeer is the staple drink for young wizards studying at Hogwarts. Of course, the sweet concoction has since made its way into the real world, where fans and guests of Universal Studios Hollywood and Orlando could drink the magical fizzy elixir to their heart’s content.
Now, Park officials have announced guests can enjoy Butterbeer in all new ways during “Butterbeer Season” within The Wizarding World of Harry Potter, beginning March 15 and continuing through April 30, 2024.
Butterbeer Season isn’t just about the drink though, as Butterbeer will take all sorts of shapes, forms, and even merchandise. For the avid readers who venture to Orlando and want to experience Butterbeer as a candy, they can sink their teeth into Butterbeer Caramels. Also exclusive to the Orlando park, a cold and frozen Butterbeer will be available for purchase in a special collectible silver stein.
Over on the west coast, the celebration also marks the introduction of Florean Fortescue’s Ice-Cream counter within “The Wizarding World of Harry Potter” at Universal Studios Hollywood. Opening on Friday, March 29, the all-new venue, located in Honeydukes, will feature 10 decadent and savory soft serve ice cream flavors, including Butterbeer, Banana, Chocolate, Mint, Orange, Vanilla, Toffee Nut, Granny Smith Apple, Pistachio, and Toffee Apple, served in a cup or waffle cone.
With a flavor reminiscent of butterscotch and shortbread, Butterbeer is a perfectly fine-tuned Wizarding World treat that includes cold, frozen, hot and non-dairy Butterbeer beverages along with Butterbeer fudge, potted cream and ice cream.
“Butterbeer Season is a new global franchise initiative to annually celebrate the flavor, scent and look of the iconic beverage fans will recognize from the magical wizarding world. Butterbeer was first introduced in Harry Potter and the Prisoner of Azkaban and quickly became a fan favorite symbol of joy, comfort, warmth and togetherness,” Universal says about their Butterbeer season. “Fans who longed for the opportunity to enjoy the beverage have loved the varied Butterbeer offerings currently available at The Wizarding World of Harry Potter at Universal Destinations & Experiences global theme parks, Warner Bros. Studio Tours in Hollywood, Tokyo and London, and many of the Harry Potter touring experiences around the world. Now, every March through early May, fans around the world will have the opportunity to experience Butterbeer in new and unexpected ways during Butterbeer Season. Look out for new treats, limited-edition products, events, and activations to celebrate the joy of Butterbeer.”