The BTS x McDonald’s Collab is the Most Genius Idea Ever: How Brands are Utilizing BTS’ Global Power

With the release of BTS’ new hit song Butter, it makes sense for McDonald’s to jump at the chance of a collaboration since we know McDonald’s isn’t the healthiest option for our cholesterol. But, to have one of the biggest global phenomenons team up with a global food brand is genius marketing for McDonald’s.

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