Originally posted at WilliamBruceWest.com

So, I went to Toy Fair last weekend. Not sure what Toy Fair is? Well, that means you’ve clearly never read this post in my archives. Yes, though it’s an industry-only event, this was actually my second trip to the trade show. The New York Toy Fair happens every February at the Javits Center, and it gives buyers a chance to see the hot toys slated to come out for the holiday season.

How did I get there? Funny you should ask. You see, my good friend Keith¹ works for a well known comic publisher. Said publisher recently announced they were launching a toy line, so it was only natural that they go to Toy Fair. Well, the announcement was a bit premature, as they really didn’t have anything to show for themselves. Still, a pass to the show had already been procured.

Continue reading “A Day in the Life of “Keith,” My Trip to Toy Fair 2014″