Action Figure Fans Can Collect Themselves with Hasbro Selfie Series

Hasbro just announced an awesome new way to collect action figures called Hasbro Selfie Series! Launching exclusively on the Hasbro Pulse Mobile App this fall, the custom offering allows fans to create a collector-grade 6-inch action figure in their likeness based on fan-favorite character costume designs from G.I. Joe, Ghostbusters, Power Rangers, Marvel, and Star Wars.

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‘AAPI Toy Heroes’ with Kuya P

Shelf Conscious is back! This time, Keith is joined by fellow NOC and creator of The NRW, Kuya P a.k.a Patrick Michael Strange, as he launches his own action figure podcast called AAPI Toy Heroes.

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Hard NOC Life 266: One Year of the ‘Shelf Conscious’ Action Figure Podcast

Exactly one year ago, Keith launched the latest addition to the Hard NOC Media podcast family: Shelf Conscious. To celebrate that anniversary, we’re sharing that initial episode — featuring fellow NOC toy collector William Bruce West — here on the Hard NOC Life feed.

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Boss Fight Announces ‘La Borinqueña’ Action Figures

In news we would normally have covered coming out of Toy Fair (which was canceled this year), Boss Fight Studio just announced a line of La Borinqueña action figures. This is just part of the first launch of action figures inspired by the team of superheroes created by Edgardo Miranda-Rodriguez, the Nitainos.

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‘Action Figure Show & Tell’ with Dan Wu

On the latest episode of Shelf Conscious, Keith is once again joined by multi-hyphenate extraordinaire (activist, restaurateur, podcaster, celebrity chef, and candidate for Lexington, KY council at large), Dan Wu!

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‘Art of the Toy Hunt’ with Art G

Celebrate the Holidays with Shelf Conscious! In this brand new episode, Keith is joined by YouTuber and diorama artist, Art G!

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‘Merchandise Spotlight’ with Griffin Newman

Shelf Conscious returns just in time for the second half of Masters of the Universe: Revelation on Netflix! This time, Keith is joined by Orko himself, Griffin Newman!

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Yogibo Adds Grogu to its ‘Star Wars’ Beanbag Collection

Just in time for the holidays, Yogibo is once again partnering with Star Wars to bring Baby Yoda fans a new furniture piece to expand their existing Star Wars collection! The Child  Hugger is the perfect companion to any bounty hunter or Star Wars fan in the family, as it is great for sitting, playing, and hugging.  

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Get a First Look at New Merch from ‘The Batman’

Coming out of the record-breaking DC FanDome, DC and Warner Bros. Consumer Products have officially revealed a plethora of must-have products featuring characters and vehicles from Matt Reeves’ reboot of The Batman. After the jump, see what companies like McFarlane Toys, LEGO, and Hot Wheels will have to offer when The Batman hits theaters in 2022.

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‘Masters of the Universe: Revelation’ to Return in November

After a revelatory debut over the summer, Netflix has revealed the date for the return of Masters of the Universe: Revelation, Kevin Smith’s groundbreaking reinvention of the He-Man mythos! When we last left the show, the balance of power on Eternia was forever transformed. Spoilers after the jump.

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New ‘LEGO Star Wars’ Halloween Special Coming to Disney+ in October

This October, we’re getting another Lego Star Wars holiday special: LEGO Star Wars: Terrifying Tales! After the success of the Christmas special last December, Disney+ has decided to move forward with a Halloween special this year.

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Mezco Announces One:12 Collective ‘The Crow’ Figure

I haven’t been this hyped for a Mezco One:12 figure since the Christopher Reeve Superman was announced last summer. That figure absolutely blew me away and turned my opinion around on the entire line. Now, another figure has been announced that might be even better: Brandon Lee as Eric Draven from the ’90s goth classic, The Crow.

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Netflix Doubles Down on ‘He-Man and Masters of the Universe’

Netflix is single-handedly reviving the Masters of the Universe brand for a new generation! After debuting Kevin Smith’s revelatory continuation of the classic series from the 1980s, Netflix is giving another creative team carte blanche to completely reinterpret Eternia for 21st century kids.

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‘Snake Eyes’ Now Available to Own Digitally; Blu-Ray in October

It’s no secret that Snake Eyes holds a special place in my heart. No matter the critical reception of the film, it was always going to be a movie I celebrate. While I would’ve approached the movie differently, I am still holding out hope for a follow-up film so we can see the further adventures of Henry Golding as Snake Eyes, Andrew Koji as Storm Shadow, and the rest of the cast.

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Kevin Smith’s Take on ‘Masters of the Universe’ is a ‘Revelation’

I will never understand why so many fanboys are dead set against change. Sure, “nostalgia is a hell of a drug,” and all that, but Masters of the Universe: Revelation on Netflix is proof that change is the best thing that can happen to the stories we loved as children.

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NOC Review: ‘Snake Eyes’ is a Win for the ‘G.I. Joe’ Franchise

Disclaimer: I would like to apologize in advance to everyone out there who is a huge G.I. Joe fan, because you’re about to read a review from someone who isn’t a hardcore fan. I have heard mixed things about the film from a hardcore fan perspective, and I know some of the fans aren’t happy the mythology was changed. I would like you to know that if that’s the case, I’ve been there.

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NOC Exclusive: Meet Akiko, Played by Haruka Abe in ‘Snake Eyes’

In one week, Snake Eyes: G.I. Joe Origins hits theaters everywhere, and Paramount is introducing each of the main characters via these short video promos. The NOC is proud to be the first place you get to see and hear Haruka Abe in action as one of the Arashikage’s deadliest warriors: Akiko!

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Knowing ‘Snake Eyes’ Tickets are on Sale is Half the Battle

Snake Eyes: G.I. Joe Origins is just around the corner, and advanced tickets are finally available to purchase! To spread the news, Paramount and Hasbro have teamed up with the team behind Robot Chicken to share this stop-motion version of the classic G.I. Joe PSA.

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‘By the Power of Fandom’ with Tiffany Smith

Shelf Conscious returns with a special episode! With Masters of the Universe: Revelation just around the corner, Keith is joined by an Eternian Royal Guard — and literal fandom princessTiffany Smith!

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McDonald’s and ‘Space Jam: A New Legacy’ Team Up for Fun Happy Meal & Sweepstakes!

I don’t know about you, but I remember getting the McDonald’s Happy Meal in 1996 when the first Space Jam was released. The nostalgia returns with McDonald’s partnering up with upcoming animated/live-action film Space Jam: A New Legacy to create the ultimate Looney Tunes kids toys!

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Full Trailer for ‘Masters of the Universe: Revelation’ Brings the Magic Back

With only a few more weeks until it finally debuts, Netflix has released the full trailer for Masters of the Universe: Revelation on YouTube.

Building on what we first saw in the teaser last month, the full trailer provides some more backstory and puts Teela — voiced by Sarah Michelle Gellar — at the center of much of the action!

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