If you haven’t heard, this Saturday, May 3 — at comic shops and libraries across the country — is Free Comic Book Day, that annual celebration of the four-color floppy. As the name implies, it’s a day in which comic shops give away specially marked comics to readers of all ages.

Conceived by comic retailer Joe Field and coordinated by industry giant Diamond Comic Distributors, FCBD — as it is affectionately acronymed — has been around since 2002 and occurs every first Saturday in May. To generate some extra pub for this year’s event, the folks behind FCBD shot this extra cool testimonial on the importance of reading and the power of comics.

But you don’t have to take my word for it.

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