In anticipation for the upcoming release of Solo: A Star Wars Story and in celebration of Star Wars Day, Lucasfilm and Force for Change are unveiling a new hashtag campaign strategy to raise money for UNICEF. Starting today, May 3 and running until the movie premieres May 25, Star Wars: Force for Change will donate $1 for every social media post that uses the hashtag #RoarForChange.

Continue reading “Chewbacca and the Cast of ‘Solo’ Want You to #RoarForChange”