To properly analyze Star Wars: The Last Jedi, you have to go beyond the trappings of fandom and look at the movie as a part of a larger product of Disney/Lucasfilm storytelling. Approaching this as anything other than a corporate juggernaut mainly concerned with moving merchandise and building the next generation of consumers will result in total anger, confusion, and regret. This might sound cynical and cold, but it’s only the acknowledgment that Hollywood cinema is big business and sometimes actual art will slip through the image factory despite their best efforts to curtail imagination and wonder.

I’m not saying The Last Jedi lacks imagination or wonder, but there’s definitely a middling corporate influence throughout the movie that simultaneously keeps the movie in an inoffensive zone of bland character moments while setting up Rian Jonhson’s long-term vision for the Star Wars franchise.

What makes The Last Jedi interesting, though, is that it deliberately erases the nostalgic underpinnings of the Star Wars saga being about the Skywalker clan. Now this is where you see a lot of online outrage regarding The Last Jedi (even when you remove the knee-jerk right-wing racist backlash to the movie being “too diverse“) with the main complaint is that it “feels different” than previous Star Wars films.

WARNING: SPOILERS BELOW

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