Magic in North America: The Harry Potter Franchise Veers Too Close to Home

by Dr. Adrienne Keene | Originally posted at Native Appropriations

Remember back in June when it was announced that the new Harry Potter prequel-of-sorts had an American Wizarding school? Remember how I was concerned? If you don’t, here’s a link to that post.

I acknowledged in the post that it was pure speculation based off a few tweets, and then the name of the American wizarding school was announced as Ilvermorny, and I relaxed a little bit, because (from what I understand) it’s totally made up and not a direct reference to anything Indigenous. But then, today. Oh today. Entertainment Weekly posted a trailer for a new series of short stories written by J.K. Rowling, in conjunction with the release of Fantastical Beasts and Where to Find Them in November. It’s called Magic in North America. Immediate reaction when I saw the clip? Actual audible cussing in my office. Ready?

The narration of the video is as follows:

“The wizarding world you thought you knew is much larger than you imagined. History has many secrets. The official story is never the full story. Look beyond the surface, and you will find another world parallel to our own. A secret world, where magic is real. Ilvermorny, skinwalkers, witch trials, and the magic congress of the United States of America. These aren’t myths. for the history of America is more amazing than you ever could imagine. Everything you know is about to change. Magic in North America. A series of original stories by writer J.K. Rowling. Read them exclusively at”

It actually makes me kind of want to cry. Harry Potter was such a formative series for me, and holds such a deep place in my heart — and to see and hear this feels like such a slap in the face to me and other Native Potter nerds. It’s exactly what I worried would happen in my original letter to Jo.

Accompanying the narration are images of a Native man in a breech cloth who transforms into an Eagle:

And screaming girls being burned alive.

I don’t really know what to say beyond my original letter, but I’ll reiterate it again. Native spirituality and religions are not fantasy on the same level as wizards. These beliefs are alive, practiced, and protected. The fact that the trailer even mentions the Navajo concept of skinwalkers sends red flags all over the place, and that it’s mentioned next to the Salem witch trials? Disaster. Even the visual imagery of the only humans shown in the trailer being a Native man and burning girls places the two too close for comfort.

We fight so hard every single day as Native peoples to be seen as contemporary, real, full, and complete human beings and to push away from the stereotypes that restrict us in stock categories of mystical-connected-to-nature-shamans or violent-savage-warriors. Colonization erases our humanity, tells us that we are less than, that our beliefs and religions are “uncivilized,” that our existence is incongruent with modernity. This is not ancient history, this is not “the past.” The ongoing oppression of Native peoples is reinscribed everyday through texts and images like this trailer. How in the world could a young person watch this and not make a logical leap that Native peoples belong in the same fictional world as Harry Potter?

We are also fighting everyday for the protection of our sacred sites from being destroyed by mining, fracking, and other forms of “development.” These sites are sacred. Meaning they have deep roots in our spiritual beliefs, hold sacred power, and connect us to our ancestors. If Indigenous spirituality becomes conflated with fantasy “magic”– how can we expect lawmakers and the public to be allies in the protection of these spaces?

This isn’t a joke, this isn’t something that can be laughed off and just enjoyed at face value. As I often say, when you’re invisible, every representation matters. And the weight and impact of the Harry Potter brand can’t be ignored.

ETA: I want to address what I already see as the flipside of this argument: Would I rather see Indigenous peoples erased? Is there a way they can be represented in this that is not harmful?

I want Native peoples to be able to represent ourselves. I love the idea of Indigenous science fiction, of indigenous futurisms, of indigenous fanfiction, and indigenous characters in things comics and superhero storylines. I know it can be done, and it can be done right and done well. But it has to be done carefully, with boundaries respected (ie not throwing around Skinwalkers casually in a trailer), and frankly, I want Native peoples to write it. We’ve been misrepresented by outsiders every which-way, and it’s time for us to reclaim our stories and images, and push them into the future, ourselves. 

If there are any Native people that worked with Rowling on this, feel free to reach out. I’d truly be happy to be proven wrong.

The twitter convo is using the #MagicinNorthAmerica hashtag if you’d like to join.

PS: Lots of comments and emails this time around reminding me that the other books have many highly problematic aspects as well. I know. To quote Anita Sarkeesian from Feminist Frequency, “remember that it is both possible (and even necessary) to simultaneously enjoy media while also being critical of it’s more problematic or pernicious aspects.” I can have love for Harry Potter and simultaneously be critical of the colonial values the original series puts forth in its portrayals of other ethnic groups, as well as this recent development. Don’t worry.

Adrienne Keene is a citizen of the Cherokee Nation, a postdoctoral researcher, and has a life mission to provide a critical lens on representations of Native peoples. She also blogs at, and tweets about her breakfast and other exciting topics at @NativeApprops.

3 thoughts on “Magic in North America: The Harry Potter Franchise Veers Too Close to Home

  1. I am part-Cherokee. Thank God they didn’t call them “Red” Skin Walkers. Unlike the masses, I was never much into J.K. Rowling’s wizarding ways by way of the Harry Potter franchise. I could never relate. And, if I couldn’t relate then I sure as hell cannot relate now. It’s white folks stuff. Pass. (But, that does not dismiss her wretched stereotypes.) I guess, I just expect this unenlightened crap these days. So, I don’t support the books or the movies–period. Just some more white folks craziness. [smh]

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