‘Shang-Chi and the Legend of the Ten Rings’ is Getting a #GoldOpen

In just one week, Shang-Chi and The Legend of The Ten Rings is set to premiere in theaters everywhere. As the first Asian-led Marvel film, with a predominantly Asian cast, Shang-Chi is about to get its very own #GoldOpen. 

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Gold Open Celebrates API in Film with Inaugural Gold List

Gold Open, the Gold House-movement to push box office success for multicultural films, and CAPE (Coalition of Asian Pacifics in Entertainment) have launched their own list honoring the most outstanding Asian and Pacific Islander achievements in film called the Gold List.

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Southern Fried Asian: Eva Noblezada & Diane Paragas of ‘Yellow Rose’

On October 9, Sony Pictures’ Yellow Rose makes its theatrical debut on hundreds of screens across North America. To celebrate, the film’s star, Eva Noblezada, and writer/director, Diane Paragas, join Keith on a brand new Southern Fried Asian.

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Take Part in the Gold Rush This Holiday Season

Gold House, the largest collective of Asian cultural leaders, has unveiled its Gold Rush deals that will be live from November 20-22. They represent never-before-seen major deals from the likes of iconic fashion founders Phillip Lim and Prabal Gurung (20% off) to others such as NOC favortite Ally Maki’s Asian American Girl Club. Each company will also select one winner to receive a once-in-a-lifetime gift (e.g. fashion week experience including lunch with the company’s CEO and up to 20 friends, shopping and personal styling at Great Jones boutique, private pre-order of runway collection, two runway show tickets). The items are viewable at goldhouse.org/GoldRush or by clicking the image below.

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Spider-Man, Pokémon, and Star-Crossed Lovers: Mixed Race Characters Take the Lead

WARNING: The following contains spoilers for the films, Spider-Man: Into the Spider-Verse, Detective Pikachu, and The Sun Is Also a Star.

Although Loving v. Virginia officially abolished all remaining anti-miscegenation laws in the United States in 1967, it really hasn’t been until recently where the portrayals of mixed race characters and interracial couples on the big screen have improved significantly. Within the last six months alone, several films have had either mixed race characters as the leads or interracial relationships as the central focus. An added dimension to some of them is that apart from some of the characters being of the younger generation, the focus wasn’t on their race(s). That didn’t, however, stop these films from acknowledging their backgrounds. While it’s good that films like Aquaman are out there that get really real about being mixed, not all mixed race protagonists need to go on a journey of self discovery to that extent.

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Gold House Announces Annual A100 List of Influential Asians in American Culture

Just in time for AAPI Heritage Month, a collective of AAPI creatives and leaders, including  Bing Chen who I interviewed on the Southern Fried Asian podcast last year, known as Gold House have announced their second ever list of influential Asian and Asian American talent.

From actors and athletes to CEOs and political leaders, the A100 list demonstrates the role of the AAPI community in American society. Click here to check out the full list of 2019 honorees.

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#GoldOpen Teams Up with AMC Theatres to Promote New Majority

Back in October, when I interviewed Gold Open co-creator Bing Chen on the Southern Fried Asian podcast, he teased a new iteration of the movement established to promote groundbreaking Asian American films like GookCrazy Rich Asians, and Burning. This morning, they revealed what the next stage of Gold Open will look like. In addition to a partnership with AMC theaters to help “streamline group movie-going, theatre buyouts and bulk regular-price ticket purchasing through a ticket buying system,” the Gold Open system will expand and be applied to media from groups dubbed “the New Majority,” i.e., women, the African diaspora, Latinx communities, and LGBTQ+ artists.

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