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Take Part in the Gold Rush This Holiday Season

Gold House, the largest collective of Asian cultural leaders, has unveiled its Gold Rush deals that will be live from November 20-22. They represent never-before-seen major deals from the likes of iconic fashion founders Phillip Lim and Prabal Gurung (20% off) to others such as NOC favortite Ally Maki’s Asian American Girl Club. Each company will also select one winner to receive a once-in-a-lifetime gift (e.g. fashion week experience including lunch with the company’s CEO and up to 20 friends, shopping and personal styling at Great Jones boutique, private pre-order of runway collection, two runway show tickets). The items are viewable at goldhouse.org/GoldRush or by clicking the image below.

The Gold Rush inaugural class was chosen by an all-star Advisory Council comprised of celebrities like Hasan Minhaj and Michelle Phan to fashion icons Michelle Lee (Editor in Chief of Allure) and Dao Yi Chow (Public School) to business leaders in advertising and venture capital. The class represents the most promising and/or culturally-compelling companies.

Gold Rush was created in response to Harvard Business Review’s report that Asians are the least likely to get promoted to management, as well as our disproportionately low ranks in Silicon Valley and the financial industries’ executive leadership (we are less than half of executive ranks compared to our workforce). In short: we can wait for a seat at the table or build our own table. Asian founders created nearly 20% of the unicorn-founded businesses (i.e. valued at over $1 billion) in the last decade, totaling to more than 2 million AAPI-owned businesses today (39% of which are by women). Gold Rushees will enjoy quarterly promotion that align with the Solstices and Equinoxes, access to venture capitalists and other in-kind support, as well as a national network of the most promising founders.

This year is the 150th anniversary of the completion of the first transcontinental railroad which was built on the backs of Chinese immigrants (“coolies”) that materially enabled/accelerated America’s Gold Rush. Reclaiming that name is our attempt to honor our ancestors’ economic contributions to society while heralding in a new generation of founders.

About Gold House
Gold House is an exclusive collective of pioneering Asian founders, creative voices, and leaders dedicated to systematically accelerating the Asian diaspora’s societal impact while enhancing the community’s cultural legacy. The collective is a nonprofit organization whose programs include networking Salons that forge new professional opportunities; investment vehicles like #GoldOpen that ensures Asian creative success; and the A100 List that celebrates historic Asian achievements. To learn more, visit goldhouse.org or follow @GoldHouseCo on social media.

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