May the Force Friday Toys Be With You

One week after retailers unleashed the power of #ForceFriday on Star Wars fans across the stars, Keith assesses the aftermath with fellow action figure and Star Wars enthusiast David Yeh (@coheteboy) of the Disney/Lucasfilm fansite Endor Express.

We also announce the winner of the Finn action figure from last week’s Force Friday giveaway.

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Celebrate #ForceFriday with a Finn Action Figure

Have you felt it? There’s been an awakening…

You’ve watched all of the unboxing videos. You camped in line outside Toys R Us, waiting for a special midnight opening. Now, #ForceFriday is finally here. Even though Star Wars: The Force Awakens is still three months away, you would be unwise to underestimate the power of Star Wars merchandising. Hell, you can’t spell swag with out SW, right?

Speaking of swag, we’re giving away some of it. Keep reading if you want to know how.

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