One week after retailers unleashed the power of #ForceFriday on Star Wars fans across the stars, Keith assesses the aftermath with fellow action figure and Star Wars enthusiast David Yeh (@coheteboy) of the Disney/Lucasfilm fansite Endor Express.

We also announce the winner of the Finn action figure from last week’s Force Friday giveaway.

Topics covered on the show include:

      • David’s Force Friday midnight launch experience at a Los Angeles-area Target and running into Chris Hardwick
      • The iconic nature of Star Wars as a toy brand
      • The frustrations of toy hunting at big box stores that don’t stock enough action figures
      • What it means to see toy aisles filled with action figures of John Boyega and Daisy Ridley
      • Favorite Star Wars toys memories
      • David’s mixed feelings about a Star Wars addition to Disneyland

All this and more on Hard NOC Life! Watch it on your screen, hit “play,” and check this.


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