Tag: marketing

Fashion, Music

The BTS x McDonald’s Collab is the Most Genius Idea Ever: How Brands are Utilizing BTS’ Global Power

Laura Sirikul

With the release of BTS’ new hit song Butter, it makes sense for McDonald’s to jump at the chance of a collaboration since we know McDonald’s isn’t the healthiest option for our cholesterol. But, to have one of the biggest global phenomenons team up with a global food brand is genius marketing for McDonald’s.

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News, Video Games

Botched Release of ‘Cyberpunk 2077’ Proves it May Not Have Been Worth All the Hype

Jamal Michel

I remember back in 2006 when our most pressing concern as gamers was the introduction of the now-infamous Horse Armor Pack for The Elder Scrolls IV: Oblivion, a seemingly innocuous $2 cosmetic bundle for your mount that is known to many as the genesis of microtransactions. From in-game currencies and season passes, to multiple editions of games and their exorbitant expansion packs, the culture of “games as a live service” has dominated the last decade of gaming news.

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Comics, DC Comics, Guest Post13 Comments

Superman is a Brand

Guest N.O.C.

by Jamal Igle

Unless you’ve been living under a rock or don’t read the book (which is probably a lot of you) DC’s Earth 2 series has introduced Val-Zod as a new “Black” Superman character [Ed. note: not to be confused with the Superman of Earth-23 from Grant Morrison’s upcoming Multiversity series]. Many have asked if Marvel can make a black Spider-Man, why can’t DC make Superman black permanently?

Well for one reason, like Earth 2 Superman, Marvel’s version of Spider-Man is also in an alternate reality, or have we forgotten that?

Changing Superman’s race only works in an alternate dimension because Superman is an established brand and has an established look. Every attempt to permanently change or alter him has failed because the people behind it don’t know the basics of marketing and public perception.

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