‘AAPI Toy Heroes’ with Kuya P

Shelf Conscious is back! This time, Keith is joined by fellow NOC and creator of The NRW, Kuya P a.k.a Patrick Michael Strange, as he launches his own action figure podcast called AAPI Toy Heroes.

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Hard NOC Life 266: One Year of the ‘Shelf Conscious’ Action Figure Podcast

Exactly one year ago, Keith launched the latest addition to the Hard NOC Media podcast family: Shelf Conscious. To celebrate that anniversary, we’re sharing that initial episode — featuring fellow NOC toy collector William Bruce West — here on the Hard NOC Life feed.

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Boss Fight Announces ‘La Borinqueña’ Action Figures

In news we would normally have covered coming out of Toy Fair (which was canceled this year), Boss Fight Studio just announced a line of La Borinqueña action figures. This is just part of the first launch of action figures inspired by the team of superheroes created by Edgardo Miranda-Rodriguez, the Nitainos.

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‘Action Figure Show & Tell’ with Dan Wu

On the latest episode of Shelf Conscious, Keith is once again joined by multi-hyphenate extraordinaire (activist, restaurateur, podcaster, celebrity chef, and candidate for Lexington, KY council at large), Dan Wu!

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‘Art of the Toy Hunt’ with Art G

Celebrate the Holidays with Shelf Conscious! In this brand new episode, Keith is joined by YouTuber and diorama artist, Art G!

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‘Merchandise Spotlight’ with Griffin Newman

Shelf Conscious returns just in time for the second half of Masters of the Universe: Revelation on Netflix! This time, Keith is joined by Orko himself, Griffin Newman!

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Get a First Look at New Merch from ‘The Batman’

Coming out of the record-breaking DC FanDome, DC and Warner Bros. Consumer Products have officially revealed a plethora of must-have products featuring characters and vehicles from Matt Reeves’ reboot of The Batman. After the jump, see what companies like McFarlane Toys, LEGO, and Hot Wheels will have to offer when The Batman hits theaters in 2022.

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‘Masters of the Universe: Revelation’ to Return in November

After a revelatory debut over the summer, Netflix has revealed the date for the return of Masters of the Universe: Revelation, Kevin Smith’s groundbreaking reinvention of the He-Man mythos! When we last left the show, the balance of power on Eternia was forever transformed. Spoilers after the jump.

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New ‘LEGO Star Wars’ Halloween Special Coming to Disney+ in October

This October, we’re getting another Lego Star Wars holiday special: LEGO Star Wars: Terrifying Tales! After the success of the Christmas special last December, Disney+ has decided to move forward with a Halloween special this year.

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Mezco Announces One:12 Collective ‘The Crow’ Figure

I haven’t been this hyped for a Mezco One:12 figure since the Christopher Reeve Superman was announced last summer. That figure absolutely blew me away and turned my opinion around on the entire line. Now, another figure has been announced that might be even better: Brandon Lee as Eric Draven from the ’90s goth classic, The Crow.

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Kevin Smith’s Take on ‘Masters of the Universe’ is a ‘Revelation’

I will never understand why so many fanboys are dead set against change. Sure, “nostalgia is a hell of a drug,” and all that, but Masters of the Universe: Revelation on Netflix is proof that change is the best thing that can happen to the stories we loved as children.

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‘By the Power of Fandom’ with Tiffany Smith

Shelf Conscious returns with a special episode! With Masters of the Universe: Revelation just around the corner, Keith is joined by an Eternian Royal Guard — and literal fandom princessTiffany Smith!

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Full Trailer for ‘Masters of the Universe: Revelation’ Brings the Magic Back

With only a few more weeks until it finally debuts, Netflix has released the full trailer for Masters of the Universe: Revelation on YouTube.

Building on what we first saw in the teaser last month, the full trailer provides some more backstory and puts Teela — voiced by Sarah Michelle Gellar — at the center of much of the action!

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‘The Real Black Series’ with Deeez Action Figures

This week on Shelf Conscious, Keith welcomes action figure photographer and collector, Greg from the Instagram account Deeez Action Figures!

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The Power of Grayskull Returns in Heroic ‘Masters of the Universe: Revelation’ Teaser

If you’ve been holding out for a hero since He-Man and the Masters of the Universe went off the air in 1985, Kevin Smith has got you covered! After giving fans a sneak peek at the new character designs last month, we now get to see those designs in action now that Netflix has released a teaser on YouTube.

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Hard NOC Life 218: The Animated Series

Dominic, Britney, and Keith break down all of the recently announced animated series, including a slate of DC series on HBO Max and a trio of Asian American-led series on Netflix. They also discuss Kevin Feige’s revelation that whitewashing is bad, and Dominic speaks with author Claire Light about her upcoming book, Monkey Around, and the pop culture relevance of the Monkey King.

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New Toy Collecting Podcast ‘Shelf Conscious’ Coming Soon

As long time readers of the site and listeners of the podcasts might know, action figures is where my true nerd passion lies. And since I originally got my start in the nerd business as a writer for the legendary ToyFare Magazine, I decided to go back to my roots and create a podcast and YouTube series devoted to my love of toy collecting.

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Hard NOC Life 217: ‘Snake Eyes’ Trailer Reaction

Dominic, Britney, and Keith react to the official Snake Eyes: G.I. Joe Origins trailer and why Henry Golding’s portrayal of the character is so meaningful. They also watched a short behind-the-scenes feature and differentiate between the G.I. Joe comics and cartoons, and Keith explains why he no longer cares if Iron Fist is Asian American anymore.

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NOC Exclusive Interview: Writer, Fred ‘That Guy’ Corder of Pockets Fulla Pillz!

Heyyy! It’s Kuya P back again with another NOC EXCLUSIVE! I recently sat down for a conversation with Comics Creator/Writer, Fred ‘That Guy’ Corder of Pockets Fulla Pillz to discuss what lead him from moving from the United States to the Philippines to create Manila’s only Black owned comic book / art toy company: Pockets Fulla Pillz & PFP Toys!

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