Hasbro just announced an awesome new way to collect action figures called Hasbro Selfie Series! Launching exclusively on the Hasbro Pulse Mobile App this fall, the custom offering allows fans to create a collector-grade 6-inch action figure in their likeness based on fan-favorite character costume designs from G.I. Joe, Ghostbusters, Power Rangers, Marvel, and Star Wars.

Fans attending San Diego Comic-Con will have the opportunity to preview Hasbro Selfie Series figures, with a select number of fans being among the first to create and purchase their figures, shipping Fall 2022. SDCC attendees should visit the Hasbro Pulse Info Desk in Booth #3213 to obtain a ticket for an assigned time slot. Limited tickets available, distributed on a first-come, first-served basis.

“We are super excited to dive into the world of personalization and customization with Hasbro Selfie Series. We have done extensive research to truly understand the fan’s ask for a personalized product, and the team has done a fantastic job at making that dream a reality,” said Brian Chapman, Hasbro President of Design, Development and Innovation. “The innovation on this proprietary technology is truly remarkable, and we cannot wait to give fans the opportunity to add themselves to their collections.”

“Hasbro Selfie Series is giving us a new way to engage with the fans,” said Kwamina Crankson, General Manager & Senior Vice President, Hasbro Direct. “We are just scratching the surface when it comes to customization, and we’re excited to see where this new, innovative platform takes us.”

So if you ever imagined yourself as Snake Eyes or Spider-Man, now’s the time to get involved with Hasbro Selfie Series. Luckily my birthday is in the fall, and I know exactly what to ask for!