With the release of BTS’ new hit song Butter, it makes sense for McDonald’s to jump at the chance of a collaboration since we know McDonald’s isn’t the healthiest option for our cholesterol. But, to have one of the biggest global phenomenons team up with a global food brand is genius marketing for McDonald’s.Continue reading “The BTS x McDonald’s Collab is the Most Genius Idea Ever: How Brands are Utilizing BTS’ Global Power”
BTS Meal Day is HERE!!!
The anticipated BTS and McDonald’s collaboration is now at your local McDonald’s. You can order the BTS Meal, which consists of a 10-piece chicken nugget meal with French fries and a drink, along with two special sauces — Cajun and Sweet Chili. Get your scrapbooks ready for the BTS labels that are placed on the meal.Continue reading “The BTS Meal is Finally Here: Take a Peek at the Merch”
In what is the greatest idea that McDonald’s has ever done, besides the McRib, is finally happening. McDonald’s has announced they are teaming up with one of the biggest icons in the world — BTS.
McDonald’s are creating a one-of-a-king “tour” which kicks off on May 26 in the U.S. where fans can enjoy the BTS meal at participating restaurants worldwide. The BTS meal consists of the group’s favorite item from McDonald’s — 10-piece Chicken McNuggets, medium World Famous Fries®, medium Coke®, and for the first time ever in the U.S., Sweet Chili and Cajun dipping sauces inspired by popular recipes from McDonald’s South Korea.Continue reading “McDonald’s and K-Pop Superstars Partner to Form Special BTS Meal”
As some of you know, I spent some time with the Pop Culture Collaborative as their Senior Fellow on Fandoms and how Fandom power can be used to add to the social good. What follows is a distillation of my research and findings. There are hundreds of pages that I’ll do something with at a later date. Also, for those who want it, there will be an audio version coming soon. Here’s the intro: