We have entered a brave new world of advertising, where the marketing material needs its own marketing. Late yesterday, Batman v Superman: Dawn of Justice director Zack Snyder tweeted this:
Over the weekend, Christopher Nolan’s space epic Interstellar opened with a $47 million weekend — coming in second place behind Disney’s animated Marvel adventure Big Hero 6 — and ended up being a mixed bag for most viewers and critics, alike. A lot of folks loved it, but there were many more who thought otherwise.
Personally, there were isolated moments that blew my mind, especially when projected on a six story IMAX screen. This is clearly Nolan’s most ambitious project, and I admired his willingness to go big and heady for each scene. Unfortunately, those scenes didn’t add up to a whole, and I found the movie’s last act was emotionally distant (when it wasn’t supposed to be) and rang false and unearned (which is how I feel about the third act of most of Nolan’s movies, actually).
Anyway, there is one nerd whose opinion of Interstellar I was most curious about. Last year, Tyson was responsible for one of the more infamous twitter rants ever when the Oscar-winning Gravity was wowing audiences, Tyson once again took to twitter to share his thoughts on Interstellar.
Today is actually the first day you can see Christopher Nolan’s latest magnum opus Interstellar, that is, if you have an IMAX theater nearby. About a month ago, Paramount Pictures announced it would be opening Interstellar three days early on 70mm IMAX screens so that viewers who wanted the immersive experience could get it ahead of everyone else. For those of us not lucky enough to live in a region serviced by a real IMAX theater, don’t despair, we can still get our tickets to Interstellar now for the traditional November 7 opening.
After the jump, we’ll fill you in on how you can get a free movie ticket from Fandango and as well as a chance to take a ride on your own rocketship!
So if you haven’t heard, there’s a new Transformers flick coming out this summer. The fourth in the franchise, this will be the first without Shia LeBeouf (since he’s “no longer famous,” Mark Wahlberg’s the new male lead), but Michael Bay is still behind the camera.
Back in February, Paramount teased the flick with a big Super Bowl spot. Your Facebook feed was probably full of images of Optimus Prime riding on Grimlock. The other day, the studio unveiled its first full trailer for the movie that’ll likely rule the summer box office:
We don’t need a Wonder Woman movie. Yeah, I said it.
I can scarcely imagine a worse waste of digital celluloid: flying spears thrown from thin, gangly limbs, a star-spangled miniskirt threatening wardrobe malfunctions for two and a quarter hours, unblemished ivory skin strained under gold and platinum body armor, practicality be damned. Wonder Woman the movie — fangirl nirvana, fanboy nightmare. Whenever people discuss the needless parade of White Anglo-Saxon Protestants who populate superhero movies’ starring roles, part of me appreciates their boredom with the obnoxious identity politics at play; what was The Avengers but a classic fraternity bro-down with human growth hormone, outdated mythology and colorful titanium tossed in for kicks?
The problem is that my stunted imagination cannot anticipate a Wonder Woman movie that would rise above such over-budgeted B-movie camp. For many, it shouldn’t — some progressives argue that corporate movie studios owe their female fans a film that highlights feminine superheroics, a movie that proves that women can helm action films and generate revenue with amoral vengeance as violent as any man’s. I find this argument wanting. Corporate movie studios are not public charities, and the thought of spending one-hundred-fifty million dollars to offer American little girls a superheroine to idolize appears to my mind an obnoxious misuse of movie funding. (That’s like nine Fruitvale Stations). Superhero comics involve White male power fantasies — when creators and fans support properties that challenge this monochrome status quo, we can applaud and demand more.