Heyyyy! It’s Kuya P AKA Patrick Michael Strange and I recently had the pleasure to sit down and talk via Zoom with my pal, Maki Roll as we interviewed one of the hottest music video directors in the industry, Director X! Director X has joined forces with All Elite Wrestling (AEW) for a dynamic new campaign, #BOUNDLESS! Check it out!
Yesterday, TNT announced a new ad campaign to promote its popular All Elite Wrestling program, “AEW Dynamite,” which is currently the number one wrestling show on Wednesday nights. The new ad is part of AEW’s “Boundless” campaign and was created and directed by Director X (Julien Christian Lutz), who is an award-winning music video and movie director best known for his visually distinctive videos for popular artists including Drake, Kendrick Lamar, Rihanna, Jay-Z, Kanye West, Usher, John Mayer and many more. Director X’s accolades include winning Video Director of the Year at the 2016 BET Awards, Best Hip Hop Video at the 2020 BET Hip Hop Awards and Best Video at the 2020 MTV European Music Awards.
Celebrating the world-class roster of diverse male and female wrestlers, “Boundless” tells the underdog story of the stars of AEW, who, with a true passion for the sport, bet on themselves and created a new kind of wrestling league, drawing millions of fans to their dynamic, action-packed TNT “AEW Dynamite” weekly events.
“Director X is the perfect partner to showcase the AEW brand with his distinct visual style that uniquely speaks to a new generation,” said Melissa Chambless, EVP of Marketing, TNT, TBS and truTV. “His ability to bring these wrestlers’ incredible stories to life in such an authentic way thoroughly manifests our Boundless campaign.”
“Like me, I think a lot of people will relate to the stories shared in this video,” said Director X. “I know what it’s like to be doubted, being told ‘you can’t do this,’ but AEW is proof that by believing in yourself and not listening to what the world is saying you can and will do it. This isn’t B.S. It’s real.”
Julien Christian Lutz aka Director X is one of the most iconic music video directors of our time, known for his work with Drake, Rihanna, Rosalia, Kendrick Lamar, and Kanye West, among many others, he has been nominated and received many accolades for his work. As a filmmaker, Julien debuted his first Sony studio feature film, Superfly produced by the legendary Joel Silver. As an artist, Julien has created art installations for Toronto’s Nuit Blanche: Death of The Sun, which was also featured in Drake’s “Boy Meets World,” European tour and “Life of The Earth,” in collaboration with the Ontario Science Center.
Using his platform for social change, Julien founded Operation Prefrontal Cortex, an initiative created to reduce Toronto’s gun violence through mindfulness and meditation. A highly intelligent speaker, Julien’s talks hit on creativity, innovation, wellness, and community, and how bettering ourselves and those around us is the way to ensure a more peaceful, compassionate world.
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