‘Schrödinger’s Tigerzord’ with William Bruce West

On the inaugural episode of Shelf Conscious, Keith welcomes fellow collector — and OG NOCWilliam Bruce West!

Will talks about Mattel’s DC Universe Classics got him back into collecting. He also shares his irrational love for all things Hasbro — particularly Marvel Legends and the Lightning Collection. They also break down the action figure industry’s distribution problem — looking at you, G.I. Joe: Classified — and the toy that got away.

All this and more, only on Shelf Conscious, where we always come collect!

Shelf Conscious is a brand new podcast all about the world of toy collecting. Join host Keith Chow as he discusses action figures with fellow collectors and industry professionals. Subscribe on Apple Podcasts, Spotify, and YouTube!

Art and theme music by Jamie Noguchi.