It’s Breast Cancer Awareness Month and in an effort to bring much needed attention to the ongoing battle patients and researchers have had with the disease, Street Fighter V has teamed up with the Breast Cancer Research Foundation. The foundation is also the largest private funders of breast cancer research in the world, and Capcom have partnered with them on the newest cosmetics coming to the game.

Ryu and Chun-Li, two of the roster’s preeminent fighters, will receive all-new costumes featuring distinct pink hues to bring more awareness and support for breast cancer research. According to the announcement from Capcom, “The two BCRF costumes for Chun-Li and Ryu will be available globally in the PS4 and Steam versions of Street Fighter V for a limited time, beginning on October 12, 2021 and ending on November 12, 2021. The costumes will be offered individually each for $5.99 USD or both together for $9.99 USD, with all proceeds received going to breast cancer research.”

BCRF President and CEO Myra Biblowit spoke on the importance of what this partnership with Capcom means, saying, “The need for better, more effective treatments have never been greater. We’re grateful for the opportunity to highlight this critical need through Capcom’s wide reach. Through this partnership, we are poised to make a direct and tangible impact on advancing lifesaving science — together.”

Capcom was plainspoken about the impact BCRF research, stating that “breast cancer causes the greatest number of cancer-related deaths among women — with an estimated 685,000 women this year alone.” Concerted efforts, like donating to breast cancer research foundations, are needed to help protect women’s healthcare, as well as help curb an already devastating disease.

Per Capcom’s announcement, “From October 12, 2021 to November 12, 2021, Capcom will donate 100% of the proceeds that it receives for the purchases of the Chun-Li and Ryu costumes to the Breast Cancer Research Foundation with a guaranteed minimum donation of $25,000 USD. Capcom will disclose the total amount of its donation following the end of the campaign.”