Nielsen — a global leader in audience measurement, data, and analytics — has released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching content on their TVs and smartphones. Check it out after the jump!

While streaming is undoubtedly the leading platform to connect with Asian American, Native
Hawaiian and Pacific Islander (AANHPI) audiences, the use of devices varies wildly. The report
shows that AANHPI audiences are spending nearly the same amount of time tuning into content on the TV screen and smartphone screen — approximately 17 hours per week on each screen.
Viewership of TV-connected devices outpaces traditional live TV by more than an hour and a half a week.

You can read the full report here at https://www.nielsen.com/insights/2024/reaching-asian-american-audiences-2024-diverse-intelligent-series-report/

To download the 2024 report Reaching Asian American Audiences: Understanding Asian Influence
and Media Consumption or to learn more details and insights, please visit www.nielsen.com/asian-american. Join the discussion on Facebook and follow @Nielsen_DEI on Twitter.